Internacionale online & A/W Press Day
I went to the Internacionale Press day ages ago but I was saving my coverage for their online launch day which is TODAY. You might not be aware of Internacionale. They are a strange brand if I'm honest, they sort of reminded me of Select or Quiz or something like that. I always imagine them as a small grotty store that sold a mixture of horrible trashy things and the odd gem. When I lived at home I used to go to the Worcester or Birmingham Store just incase I saw bits and bobs that I could work into my wardrobe. I often found hidden gems (including these leopard wedges) and often high street stuff (like Topshop or New Look) for a fraction of the price. I think the main thing about the brand is that their price point is fairly low.
Excuse the Instagrammy photos, My camera died when I was at the launch so I couldn't take any proper photos. I can confirm the Autumn Winter Collection at Internacionale was an absolute hit. Lots of dark, glamourous pieces, plenty of embellishment which I saw across a lot of the high street, some lovely knits and some amazing jewellery. They had a couple of pair of faux Litas including the much coveted spike ones and the lace print ones. Lots of amazing spiky jewellery and a lot of options for layering up necklaces and adding a lot of grunge to an outfit. There were a couple of amazing coats including a red houndstooth one which I really wanted to take of the mannequin as it was so gorgeous! There as fair amount of the usual detailing that we saw in spring summer like jewelled collars, sequin panels and collared tips. All the key trends for A/W12 are also covered including the usual boho traveller look, the pretty sparkly princess look and the luxe glam look. Its nothing groundbreaking but there are some amazing pieces
I think Internacionale are trying to market themselves more into the BooHoo/Missguided market rather than the idea I had in my head of a tacky cheap store. I think launching online is a great way to transition into it. I don't think there are any stores in London but apparently they are looking to expand. But now it doesn't really matter where you live as their stuff is all online! Im interested to see where the brand go from here as I think being online can really help them, and its always nice to have a new online shopping destination!
All the items are NOT in store yet as this is the autumn winter 2012 preview, Some items might not make it into the store as all items photographed are samples. I presume things will start rolling out from the end of August