Tuesday, December 14, 2010


primark spring/summer 2011




Seen a few posts on this already, So I thought id do the same and chuck my few cents in. I did one these for Primark Autumn Winter 2010 so I thought I'd go ahead and do one for Primark Spring Summer 2010. As a self confessed Primark addict, it comes as no surpise that Im always intrested in what they are going to be coming out with next. I loved this past seasons collections, its been very "me". Their knits, shirts, shoes and acessories have all been a big hit. I still always get the "I cant believe that Primark!" comments whenever I tell people that somethings from Primark!

As much as I like some of the pieces, The red bag in image 3 and the cute little socks in image 5, I cant see me actually buying most of these things. Primark dresses are far too long for me and I'm too lazy to actually take them up. Im really not a fan of the Midi length either, one it would be a maxi dress on me because Im so short and and two Midis just look unflattering on my long body and short legs! The tones and shades of the colours are lovely, Its definitely going the way I'd like my wardrobe colour pallete for spring summer. But from these intital shots, its just missing something. Maybe its because I'm not into that 70's and 50's preppy vibe they seem to be going for. I hear that it is meant to be "in" this Spring Summer. It has a bit of a Mui Mui vibe going through it too, get me being ~fashiony~.

I do think Primark is being very on trend with this SS11 Lookbook though with this collection, I might not like it, but it is what we are being told is going to be in this year. Its nice to see Primark being classed as a genuine fashion forward highstreet store and not just a place you can buy a velour tracksuit from. I think people are too quick to dismiss Primark saying its cheap, hard to shop in and a messy. But I like it, its reasonably priced and has a quick turnover so their tends to be new things all the time. I think you just need to look past the rubbish stuff and find the key on trend peices. It helps going to the larger Primark stores too. I live near a awful one, but 20 minutes down the road theres a massive one that I love!

Like with all lookbooks, you have to remember not 100% of the stuff goes into production or comes out the same as the photos. You can view their swimwear collection here, and their Lingerie collection here and then all the indvidual item shots here.

What do you think of the Lookbook and the trends that are meant to be "in" this S/S?

73 comments:

  1. I am already oh so excited about this collection - there is not one thing i don't like in your selection of pics, but i really have to track down the dress on the bottom left!! :)

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  2. Oh so interesting shoes!!!!!
    But I regret that this shop is not in Russia (((

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  3. i love the look in the second photo, so chic!

    --la vie en BROKE--

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  4. the colours are appeal, but I agree with you about the midi length skirts

    Cheri xox

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  5. Primarks DEFINATLEY gotten a lot better over time. i keep going in and finding stuff that i love and doing the 'i can't believe that's primark' thing. sometime the quality isn't up to standard but a lot of the stuff i've gotten has lasted pretty well for a 'cheap buy'

    loving the bag in #1, skirt in #2 (recently loving longer lengths) and what i can assume is shorts in #6.

    xxx

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  6. i love the espadrilles in shot one, cork wedges in shot two, slinky t shirts in two and four and the floppy hat, but that about it. I think its important not to beleive the hype too much, because i know come s/s i wont be displaying any of those looks x

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  7. I need that floppy hat! xx



    http://madeinacup.blogspot.com

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  8. at first glace, i was like wowwww... and now looking at them again, there's not too much i'd want to buy either. like you, i'm not really assed on embracing the whole 50's/70's vibes... though i can see the appeal of high waisted flares - not on little legs over 'ere!
    the red bag is so nice. the shoes and socks thing in the same pic is very miu miu... i guess i like the first pic the most... looks like a nice dress.
    the primark nearest to me is horrendous. i just go to oxford st when it calls for a haul!
    X

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  9. I'm in love with the dress in the last photo. And the midi skirt! I'm sure I'll try it on when it hits the shops and realise that it looks ridiculous on me though..
    Most of it looks really lovely! I was so excited for Primark's A/W collection this year- hoping there's lots for me to hunt out in the new year.

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  10. Hmm I see what you mean, I'm not a huge fan of these pieces. I do really like the shorts and shoes in image 6 though x

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  11. I quite like all of these- the red bag is totally gorg, i'd probably snap that up before getting any of the clothes!
    xx

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  12. I really like the collection, I'm quite tall, so midi is kinda ok with heels, I like that it is quite demure. Love the bag, this seems so, so different from the s/s preview Tesco put on that I went to see though. So looks like next year they'll be a lot to choose from, which is always great :) Thanks for posting this xoxo

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  13. I love the dress in photo 2 - looks gorgeous on the model but as I'm 5'1 it'd definitely swamp me! All of look 6 is gorgeous, I'd definitely wear that and as it's Primark I'll be able to afford to buy all of it! x

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  14. I agree with you, I'm a shortie myself so Primark things are always WAAY to long for me, which is a bummer!!
    But they are getting better.

    Big love for your blog.

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  15. Dope shoes
    tuxandtie.blogspot.com
    twitter.com/tuxandtie

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  16. I work part time in Primark and i can tell already that most of this won't sell :(

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  17. The SS11 collection looks amazing! Jade (she was in britains next top model hehe) shows how nicely the clothes sit aswell, but also like you, i'm not a fan of midi/maxi dresses on me..
    great post!
    xxx

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  18. I love a lot of things in this Lookbook - some of the things don't look 'Primark' at all. But like you said, I'm too short to wear their dresses, as well x

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  19. I'm not that impressed with any of this stuff I only like the black and white satchel in the first picture!
    Primark's winter clothes are always better than their summer clothes and to be honest I'm more of a leggings and knits kind of girl that all these floarty dresses and socks with sandals.
    P.s loved the velour tracksuit link, ha!
    xxx

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  20. I do generally like it, but it's not 'me'. I'm impressed though, even if I won't be wearing all of it. I like the way they've taken black wedge boots into summer with the woven wedge, but I really can't see them making their way into my wardrobe. There is also nothing I like about the top right look.

    I'm weird with Primark lengths too - I actually often find them to be too short for me BUT that's probably because I'm reasonably tall and I really hate my legs.

    I'm looking forward to seeing what actually makes it into stores though - can see myself trying a lot of it on!

    Laura
    asifby-magic.blogspot.com

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  21. I know I shouldn't be but sometimes I find I can get totally put off an item from the way it's styled in the photo. Not a huge fan of the new collection to be honest but I do like the satchel bag and the shoes in the 6th picture.
    x

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  22. I like the look of all these outfits! Especially the spring/summer dresses. Primark have definitely stepped up their game recently, its a shame they have such popular items that everyone is wearing them but sometimes you can find a treasure that no one else knows about!
    http://thisfashionismine.blogspot.com/
    x

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  23. i like the mixture of the soft colours and then the red as well. can't wait for summer. xoxo avs

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  24. I like the first look (impossible on me as I'm even shorter at not even 5'1") but the rest is, okay. Not really me.
    I absolutely adore the hat in the last picture though and will definitely be buying that.

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  25. I really do wish we had a Primark in the States! I do like the fit of most of these clothes, like the first dress and the accessories and such, but I'm hoping to don a more bright and cheery wardrobe this spring!

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  26. I agree that people are quick to dismiss a bit of Primarni! It's really good for the basics, and some of these items are really nice I like the floaty fabrics. Unfortunately my local Primark has been awful for agess! But oh weel I will still continue to look :)
    xo

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  27. I like the outfit of photo 7 the best. I'm just a sucker for the "marine" trend.

    And I agree... Primark has a lot of crap but when you take the time to go through their stuff you always find something cute and at proper quality.

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  28. I can see myself wearing some of those pieces. I wish we had a Primark here. :(

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  29. this looks so good! shame that my nearest primark is truly awful, all the good pieces get snapped up so quick and the size 8 stock never seems to get replenished. plus you walk down the street and see 20 people wearing the same thing as you! i'll admit, im jealous how you always seem to have great stuff from there.
    ooh and thanks for posting this because i was pleased to see that its jade mcsorely from last years britains next top model modelling it, and i loved her :L
    xx

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  30. I think it's so funny that Primark now have 'collections' and 'lookbooks', it used to be just a place for cheap pjs and basics. I'm so happy that it is being recognised as a proper highstreet store now though, because it's so much easier to give in to trends there because the pieces aren't expensive and you can ditch them when something new comes along. I have so many things from Primark that people compliment and like you said their jaws drop when I say where I got it.

    A lot of people snob Primark (or Penneys for me) and really it's their loss!

    Burn the Blonde

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  31. i cannot wait for this, some of the items are so gorgeous and the model is jade form cycle 5 of bntm.

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  32. All these looks are so interesting! All the more so if you think they're from Primark!

    I wish we had Primark in Italy! :(

    xxx
    Vikki

    http://stylometre.blogspot.com

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  33. oh wow, there are a few things on my wishlist already, although its winter and -10°C ;)

    xo, n.

    http://www.tqsm.blogspot.com

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  34. i'm really impressed with primark recently.
    you're right, not all of it will turn out well BUT it's still a bargin shop.
    i'm sold.

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  35. oooo, it's Jade from BNTM! Love seeing her do well.
    I'm a biit of a Primark addict too. Don't think there's any shame in that really. You're right about the quick turnover- I think that's why it's soo appealing. Although also a tad annoying when I go back for something and it's not there!

    Danni
    xxx

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  36. I wish we had a Primark store in Denmark! I love their styles.

    Can you tell me more about the primark prices?

    www.inmyshoes.dk

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  37. I've read a couple posts about this all already too so didn't really want to post about it as well! Looks like I will anyway thought because I love the shots (although maybe not the awkward gangly poses)! Really can't wait to get my hands on that first dress!

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  38. Love dresses 5 and 8! Number 3 looks like she's having a poo - can't believe it's not already been said...

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  39. That beach dress is so mine! It's just so me and cutesy. And only £17, such a steal! Love it, and I'm not really a Primark fan! But like you said, love how these shots make them become more like a proper fashion highstreet destination, rather than a cheap, random, messy shop!

    xoxo

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  40. personally i love the whole 50's vibe with was on the catwalks for SS 11. Marc Jacobs nailed it by giving it a twist which would appeal to those less than hippy types.
    Me? I love anything hippie, I have various maxi dresses, floral hair braids etc, but i always feel like a jackass wearing them in summer - its its still cold and it doesnt have the same effect with layered scarves, and a coat on top.

    My fav looks at the first two. The vintage looking dress with satchel and the 2nd mini skirt .
    However some midi's make me look like a wrestler in a curtain so ill tread carefully :)
    xo

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  41. These outfits look cute! Too bad I don't have Primark where I live

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  42. Maxi and midi lengths used to scare me tremendously, but when I finally bit the bullet I fell in love with both lengths... so I'm pretty much gaga over this collection. <3

    But you have your own thing going on Lily, you always have, and I'm sure you'll find a way to rock those S/S trends and look amazing -- as you always do. Buying the red bag certainly wouldn't be the worst thing in the world. It's absolutely amazing.

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  43. great looks!
    i´m so happy that i´ve finally got primark in my town :D

    ps: i love your blog :)

    http://siisstyle.blogspot.com/

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  44. Hey, does primark have online shopping? I live in Sydney, Austalia and would love to check out their range. By the way I love your blog! Its the best! I like how you put together an outfit, you always look great.
    :)
    By the way you should really do a make up tutorial, i would love to know how you do your make up!

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  45. Ohhh in Germany the Primark stores are even worse.. there are only 2 in germany and they are even more messy and crowded than those I've visited in the Uk.
    But I still love Primark, if you don't want to spend alot of money it's the perfect place to go.
    I just sometimes ask myself why there are only 2 in Germany, it's so unfair?

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  46. love it! xx
    http://themoonshadowandme.blogspot.com/

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  47. Gosh this collection really is doing the blog rounds!I must admit, I'm quite impressed with the clothes but it'll be interesting to see if the actual stuff that goes into store matches up to these samples. Let's keep our fingers crossed eh! Like you, I'm not so keen on the weird gangly poses but I love the pale colours and floaty fabrics - and the satchels are lovely too. Sally x

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  48. There's nothing that really jumps out at me here.. I'm not TOO keen on the midi length, it's one of those trends I'll just admire on others instead.

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  49. i think it looks very promising! love the dress in pic 1, the lace shirt and shoes in pic 6, and also the red purse!! not a huge fan of this length of half long dress either, otherwise the second skirt would be nice.
    either way i'm excited and cant wait to go, once i'm back in germany :)

    http://cocofashionsmitten.blogspot.com/

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  50. I don't know how keen I am on the fashion, but I'm definitely excited for the beauty trends! Petal-pink lips here I come :D

    xx

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  51. Oh how I wish we had a Primark in the States :(( Looks like an awesome collection

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  52. I do love some of the pieces- like the flowy skirts/dresses and the red bag, but I agree with what you said about the midi length. I'm 5'3" and I think the midi length would look terrible on me and I'm still not sure about the maxi length for my body.

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  53. I'm really liking the longer length skirts - I need that taupe one in my life!

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  54. it mostly looks good in the photos, but i would never actually wear any of them. except maybe the satchels?
    nice to see jade mcsorley doing an adorable job modelling

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  55. Blog award on route to you. I did a little happy dance when I received it but I'm easily pleased!

    Loola x

    http://louchaz80.blogspot.com/

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  56. gosh, I wish they were in the States sfm

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  57. I've never seen a primark lookbook before, we don't have one in jersey but went crazy for it when i was in london! These are really chic looks. Especially loving the printed dress on the bottom left, the shoes from the one with the red bag, and the big floppy hat is a winner too! Some fantastic pieces!
    Thanks for sharing Lily! :)
    xoxo
    Meg

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  58. WOW! I may be visiting Primark a lot more next season by the looks of these clothes they look gorgeous!

    www.foreversweer89.blogspot.com

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  59. i LOVE the second outfit! i can't wait until it comes into to shops!

    www.lauriesian.blogspot.com

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  60. Those socks are so insanely cute - that's something I need to get on asap. I'm not sure how I feel about Primark though - it's so much work. You've got to really want to find a gem in there and be prepared to elbow people in the face to get it! xx

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  61. yippie. looks great. i'm excited to shop at primark in spring:)

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  62. i like their current stuff. a few things look promising but i must admit i'm not overwhelmed...
    but i'm sure i'll find a few things i like :)

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  63. Oh my god I want all of it! We only have 2 Primarks in Holland, which both aren't nearly as good as any of the Primarks I've been to in the UK. However, I'm grateful we get something at least. Hope I'll find the skirt in the 2nd photo, it's amazing! And the bottom left dress? Wooow.

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  64. Oh my god I want all of it! We only have 2 Primarks in Holland, which both aren't nearly as good as any of the Primarks I've been to in the UK. However, I'm grateful we get something at least. Hope I'll find the skirt in the 2nd photo, it's amazing! And the bottom left dress? Wooow.

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  65. i totally agree with you. people are too quick to judge primark, especially when they haven't taken the time to venture into the store and have a proper look at whats available. i think primark is probably one of the stores i miss most from the uk. i could always find something cheap, but wonderfully on trend in there and i hate not having one close by!!

    i have to say that i am a fan of the collection though :) and the colour palette is very much perfection!!

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  66. I love Primark, but sometimes you go into a store (eg Oxford Street) and it's such a huge mess that I just can't be bothered to have a proper look! However there are some amazing bargains and everything has recently become surprisingly on trend. I love the dress in the first photo <3

    Amy xoxo
    http://ismellfashion.blogspot.com

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  67. yeah i looovee all these outfits! espcially the model who is from britains next top model, 1year ago i think, her names jade, xx

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  68. Love the £15 dress the second top left, have been searching for it for a while, wonder when it will be out? Although, the trouble is, everyone will have it!! Diddums I'll buy it anyway ;)
    P.S. absolutely love your blog!

    x x x

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