Drop Dead are such a nostalgic brand for me. I remember when it launched way back when and being involved in the whole scene at the time meant it was something that I followed from the start. Nowadays Drop Dead is way more than "Oli's brand" and it's a legit fashion destination. Recently the guys sent me a care package of a few things to style up and the first thing I loved was this hat. It's cute and quirky with tons of personality. The ears are just too awesome.