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The Importance of Blog Names & Picking Your Own.



Picking a blog name is probably the hardest task when you go about starting a new blog. Your blog name is going to be what defines you as a blogger and what people are going to address you as from now till the end of time... well sort of. 

Today I thought I'd share some of my thoughts on picking a blog name that sticks, stands out and defines your blog without restricting you or potentially embarrassing you down the line!

So lets talk about me. My blog name is my name without any vowels in – It’d been my MySpace name for years and something I’d been using as a username for various websites and forums for as long as I could remember. I dont know where it came from, but it was something that just stuck. I didn’t really think too much about the name of my blog at the time as I had no idea where blogging would take me, I just mindlessly tapped it into Blogger when I registered and that was that.

On reflection it was a silly idea in parts but one that I dont necessarily regret. While it’s recognisable nowadays and somewhat ~iconic~  (spawned a generation of copy cat blog names) so many people still don’t know what my blog’s really called or how to say it out loud.  They know what it looks like but they don’t really say it out loud. I’ve been to press events where PRs have been “Oh you’re Lily from… uhh…” My housemate even thought it was the name of a Welsh town! I say phonetically as ELL ELL WHY EM ELL ARR ESS, it's easy for me to say as it's my name and Im used to it. But most of the time I tend to just refer to myself as “Lily Melrose” when introducing myself always  and other people tend to do that too.  While most people see LLYMLRS and know it’s me, it’s not easy to spell or say and if you didn’t know my name was Lily Melrose and it clicked it had no vowels you’d have no idea where to begin pronouncing it. 

Picking a name that’s simple and easy to remember is paramount. You want your readers to be able to find you with ease but you also want something distinctive and that sets you apart from the other bloggers or vloggers out there.

I think two or three words are the best for blog names and domain urls. The reason why Zoella or Vlog Brothers are so easy to remember is because they are short, snappy and can easily be typed out. They stick in your mind and are simple but effective but also instantly recognisable. No one is questioning how to say them or what they mean. 

It’s also worth thinking about a timeless name. I know a lot of bloggers who started their blog around the same time as me with names that just didn’t stand the test of time. As you grow as a person you might not want a blog under that name or your personal hobby of the moment. Whilst it may seem like a good idea to call your blog something like ‘Sparkle Lipsticks’ when you are in your teens, you might come to regret it when you are in your twenties and cringe at telling others your blog name.

Also avoid a name that ties you to a very particular subject, if you go for something more generic, but still memorable, you can shape and change the content later down the line. True, you can still rebrand further down the line, establishing a name from the beginning is the best way to go as you might not like being stuck with a name your readers call you! I can think of a few bloggers who have gone from blog nicknames to their real names yet people still call them by their old names. Essie Button for example!

Additionally, although I’ve always used my full name online, on reflection, I wish I hadn’t. Although it's become very normal to do so, especially on Youtube. In the last few years a lot of big name video bloggers have transitioned into using their full names online rather than pseudonym. It’s not ideal when it comes to online privacy and it’s daunting that it’s going to be there in internet history tillthe ends of time! But que sera sera, and thats how it is. It's definitely something to consider avoiding if you're worried about the future though.

Don’t underestimate the importance of your blog name. It’s really key to consider that special and unique name that will stick out from the crowd and make you memorable. So give it some thought, dont use the first name you come up with, ask around and most importantly choose something you feel comfortable with.

50 comments

  1. Thank your your blog post today this was very interesting!

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  2. Same for me :) April in Paris was my username on various sites but when it came to register on blogspot it was already taken. So I just added the "That" before, and so it became "That April In Paris". People don't know how to say it, so they just go "TÁTÁ PRILINPARIS". A piece of me dies everytime I hear it xD

    Blog | Instagram

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  3. Picking a blog name was a bit of nightmare!
    I do love mine and that it's right for me and my writing, but that doesn't stop me thinking of new ones about 12 x a day!
    Abel x

    www.brain-food.co.uk

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  4. This was a really interesting read, and something I have honestly never thought a great deal about (although probably should have in hindsight)! I think your blog name (and internet pseudonym) is perfectly suited to you, I'm always reminded of your blog when I see copycat blog names!

    Tessa at Bramble & Thorn

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  5. I changed my blog name a couple of months ago cause I really didn't like it, but this was so interesting to read. I think your name is iconic and whenever I see someone with a username that has no vowels I honestly see it as a copycat of you!
    Jodie, xo // Jodie Loue

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  6. The whole reason (well, at least half the reason) why I relaunched my blog this year was the dreadful name I had used on my old blog! I always remember yours - although back in the day I did think it was short for 'Lily Mellors'.

    Rachel | www.currentlyrachel.com

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  7. Choosing a name is easy, choosing a name that's available that's the hard part!!

    http://vodkaandarose.blogspot.co.uk

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  8. Such great timing - I've spent the whole of yesterday trying to come up with a new blog name. Thanks for the advice.

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  9. I remember writing down a heap of names when I first got my blog... Mines called emmadaisy and I personally like it haha but if anyone has any thoughts on it please feel free to let me know! I remember I wanted to call my blog 'an abundance of emma' and my mum thought it sounds a bit questionable haha Em xx

    http://edoublemamurray.blogspot.com.au/

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  10. I've also deleted the vowels from my blogname, it's so old haha, sometimes I feel a bit weird about it, but it's still cool imo! x

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  11. Great read Lily! Choosing a blog name that's personal, yet relevant was so difficult for me, I've even been thinking of changing mine recently.

    Sara - She Who Is Short

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  12. I definitely agree it's one of the hardest things about blogging, especially if you want to change it! x
    http://my--socalledlife.blogspot.com.es/

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  13. Thanks for this blog post Lily, super helpfull!
    behappyyy.com

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  14. Great and helpful post! Thanks for sharing!

    Bisous, Marye
    www.niniiinjune.com

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  15. This was actually a really great read, and you've bright up some really helpful points. Short and snappy is definitely key, and thinking about how you're going to feel about your blog name in the future is so important. I think choosing a blog name can be really hard!

    The Velvet Black | UK Style & Beauty Blog

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  16. Unfortunately, when creating a YouTube or Google account you have to use your full name opposed to creating any random name. It's so poo! X

    THEFASHION-JUNKIE

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  17. This is a really useful & informative post :) I recently started a blog and found picking a name the hardest part!

    Rachel - Cake Doesn't Count xx

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  18. Thank you for you awesome tip!!!! xx

    http://www.yumiandyuji.blogspot.com/

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  19. All great points! I wish I'd thought harder when setting mine up the first time so that I didn't have to cycle through a few dud names.

    My new/current blog name (Full of Living) is taken from the song I was named after. While I'm still very happy with it and love it, sometimes I do second-guess myself and wonder if it looks funny to people who don't know the song - like I've tried to say "Full of Life" and messed it up!

    x Jessi
    http://fullofliving.com/

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  20. I changed my blog name a few months ago when i got my own domain since changing it i love my blog even more x
    Emma | Emmys Beauty Cave

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  21. Such a good post! I changed my blog name after one month of blogging as it didn't feel right. I didn't have many followers then and I'm still very new so I think it wasn't that bad. I thought I'd rather change it at the beginning than later on when it's much harder. And now I'm really happy with my blog name.
    Patti www.shiftingtales.blogspot.com

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  22. I've always had no probs just saying llymlrs lol I have been such a fan of your blog and your YouTube that I just know it but I can understand in the industry and events it may get confusing but I would just say Lily Melrose lol I've always pronounced it Lu ly mulll errrsss lol if that makes sense x there is a house by mine that has a house name and everytime I see it it remind me of you hehe I'll have to send you a pic so that's funny how your house mates thought it was a welsh town haha!! Being welsh perhaps that's why I've never had a prob with your blog name! Great read Lily! Can't wait for your Q n A video :)
    Sophie
    X

    www.SophieJenner.blogspot.co.uk
    Vunk.co.uk

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  23. This is a perfect post for me at the moment.
    My blog name came from my tumblr blog back in 2009. And Time to See The Stars seemed fine for me...I recently changed it to See the Stars but I'm currently in a blogging rut and wish I had something a little nicer or even personal. I'm very inpsired by your LLYMLRS, but shortening my name isn't so simple unfortunately.
    I'm going to the drawing board soon & doing a total blog re-vamp!!
    ps. I've always adored your blog name, I think it's perfect! I also love how it's come from the Myspace days hehe

    Sarah xo || See The Stars

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  24. Great tips, I've recently changed my blog name to my own and have loved the freedom that it's given me!
    Maddy, xo

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  25. What a very insightful blog post. Much like you, I went with a name which has always been my username and is simply my first and middle name. It may be boring but it suits me xo

    Emily | emsalice.com

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  26. I agree with so many of these points, I wish I hadn't used my full name in some places but it would be nice as a whole blog name. My blog name 'Britton Loves' is short and it's personal so even though it's not my name per se, it's relatable in some sense.

    Also, I always say Lily Mlrs as that's how my brain reads the letters, funny how we all have our own ways!

    Lauren x
    Britton Loves | Lifestyle Food Beauty

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  27. Your name is great, instantly recognisable! I guess it must be annoying when people copy though. I've just changed my blog name, I was nervous about it but it felt more 'me' than my old one. I blog about living with cystic fibrosis, fashion and everything in between so I thought 'Sick Chick Chic' was kind of funny and tongue in cheek but I worry new readers will think I mean sick as cool or whatever - definitely can't pull that off haha! x

    Josie | Sick Chick Chic

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  28. Interesting post Lily. It took me weeks to come up with my blog name - girlgonedreamer - but thankfully I still love it. I think it summarizes me as a person quite well. I'm sure this post will help lots of blogging beginners when choosing their own blog name xx

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  29. I follow your blog/youtube religiously but I hardly ever comment. But today I had to, because I thought you might find it funny that for ages I knew your first name was Lily, but not what your surname was, so I always used to pronounce your blog name as 'Lily Mullrus' in my head haha.

    Great post anyway; we've already changed our blog name once but now I want to do it again! It's like you said, sometimes the person you are when you create your blog is not who you turn out to be!
    Rebecca | The Two Twenty Somethings
    Xx

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  30. Interesting post Lily. It took me weeks to come up with my blog name - girlgonedreamer - but thankfully I still love it. I think it summarizes me as a person quite well. I'm sure this post will help lots of blogging beginners when choosing their own blog name xx

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  31. I found it really hard to come up with a name for my blog - something that stands out but is also neutral so you can change content or grow up with it without regret. There's also nothing more disheartening than coming up with a perfect name to find it's already taken. An interesting point about the privacy/security issues that come along with using your full name, I had never considered that!

    Kelsey | Hopeful Endeavours
    xx

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  32. I don't have the best blogname, but I like it for now. When i graduate, I probably won't have time for my blog anyways haha!

    www.messystudent.blogspot.com

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  33. Great post! My blog name is just my name, thought I would stick to something simple.

    Lauren x | www.laurenapowers.blogspot.com

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  34. Loved this lily! I don't know whether I should change my blog name because my last name is hard to understand/ spell!

    If anyone in the comments can help me out with opinions, that'd be great :)

    http://georgianicolaou.co.uk

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  35. Love this post! You have arguably one of the most known and memorable blog names out there, so I really enjoyed hearing your thoughts on blog names and branding.
    manicpixiegirl

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  36. Love this post. Picking a good name is the toughest thing!

    Rachel x
    thehappybits.blogspot.com

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  37. Some really good points here! On the same theme as not tying yourself into a niche too much is being careful about place names. As well as privacy, what happens if you move?

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  38. Great post Lily. I came up with a name (I now don't like) way to quickly and I feel like I'm stuck with it. I get called by it over my name. Whenever I meet other bloggers they often say they don't like their blog name too x

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  39. I always just called your blog Lily Melrose when referring to it! I just realised it was your full name so it just makes sense to me to call it that :) xx

    SHARPEST-LIVES

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  40. I have no idea where my blog name came from ( The Little Blog of Beauty) and while I don't hate it I'm not keen on it anymore. I'll probably always primarily be beauty but have branched out recently and feel bad posting other content because it's not beauty, I might rebrand at some point in the future, but not right now x

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  41. I change my URLs across blogger and tumblr all too often because I can never find a good name- the struggle is real :c
    dollydrankthewhisky.blogger.com

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  42. When I first started reading your blog, the url always used to remind me of Thnx fr th Mmrs by Fall Out Boy! Was that your inspiration?

    Also, this is really random but I love the shade of your navbar!

    Kirstie | Kimamely Beauty

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  43. Hi friend, Thanks for writing such a good article, really will help me out in many ways.___________
    HD Wallpapers

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  44. Nice post, things explained in details. Thank You.
    www.fashionhdwall.com

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