Changes @ ASOS

new asos packaging
asos packaging
asos clothing
asos bootsasos postage and packaging




If you’re anything like me and somewhat more familiar with your postman than you’re neighbours then this might be of interest to you. Every ones favourite multibrand retailer are switching up their packaging. I was offered a sneak peek at the bags as well as the chnce to pick a few goodies from their current stock.

I order from ASOS on a weekly basis (no shame, ASOS Premier is the ONE) and their silver bags seem to litter my bedroom more than I care to admit. ASOS are currently upping their packaging game and are in the process of switching out all their old packaging for shiny new ones. The pattern sort of reminds me of those composition notebook patterns

I picked few new things from their current selection to see their new packaging first hand. First up - A army style coat which I'd had my eye on for ages but never actually indulged in. I AM SO HAPPY WITH IT. Seriously one of my favourite coats I've got all year. Slouchy, menswear inspired and super military chic. I absolutely love it! I then choose a high necked dress which is also amazing. So flattering and retro and the thick knit fabric is perfect for the cooler months. I also picked a pair of boots called "Enter the Dragon" No idea why they are called that but they are off black leather boots (actually v. similar to my Vagabonds, but with a lower heel) that have a cool white stitch detail around the sole. I think they are so cute and perfect for the winter. Especially now my Vagabonds are on their last legs!

I know it’s a little silly to be excited about the bag your ASOS garmz come in but it’s a cool modern change for the brand that is seriously going up and up. Overall a pretty cool new rebrand for the ASOS Packaging. Much better than the brown cardboard boxes and simple silver packages!

46 comments

  1. Perfect Winter boots! xx

    fashiontatt.blogspot.com

    ReplyDelete
  2. Great !!!
    A New Post On My Blog:
    http://www.eglegraziani.com/fashion-blogger/beauty-review-capelli-luminosim-con-loreal-casting-sunkiss/
    waiting soon on my blog
    Kiss
    Egle

    ReplyDelete
  3. Ahh this makes sense, I got a parcel in the new packaging today but figured it was because I bought something from the men's section and was jealous all day haha.

    ReplyDelete
  4. These are gorgeous !!

    http://sapphiresaysfashion.blogspot.co.uk/

    ReplyDelete
  5. My postman, surely I'm more familar with him than with my neighbours :D I love Asos! This new packaging is great!

    45 outfit for every style on lb-lc fashion blog
    WIN a CAPE COAT HERE

    ReplyDelete
  6. Those packages are a vast improvement on the plain silver ones but no packaging beats Lazy Oaf's!

    ReplyDelete
    Replies
    1. Lazy oaf packaging is the best! I kept my last parcel packaging from them as its so beautiful!

      Delete
  7. really nice ! i love that coat, it's absolutely perfect - such a good pick x

    CLUB AVENUE | BY ELZA BEATRISE http://club-avenue.blogspot.com

    ReplyDelete
  8. Ah love the new packaging! I have Asos premier too and I don't blame you wanting to buy stuff all the time! It's so good x

    Catherine | Pretty Little Beauty Blog | Instagram

    ReplyDelete
  9. Pretty packaging is a must for me. They've definitely upped their game :) X
    thefashion-junkie

    ReplyDelete
  10. The booties is literally perfect!
    http://www.thoughtsinstyle.com/

    ReplyDelete
  11. I love ASOS, a lot and make an order at least once a month! I love the new packaging, very cool. x

    http://beautyssimplicity.blogspot.co.uk/

    ReplyDelete
  12. Is it bad that I want to order things from Asos just for the new packaging...despite the fact I received a parcel from Asos yesterday!
    I love those boots!
    xxx
    Tasmin | Grandiose Days Blog

    ReplyDelete
  13. Those boots are gorgeous and I agree with you on the new packaging, it's wonderful!

    Bethan | Thought from Beth x

    ReplyDelete
  14. Oh nice, I love the new packaging! I also love those boots!

    www.lrnwrght.com/blog

    ReplyDelete
  15. I experienced the same thing earlier today, when the delivery guy handed over my packages (yes, plural, no shame), I did a double take because of the new packaging! Packaging is everything!

    She's So Lucy

    ReplyDelete
  16. The coat is lovely and I want those boots so badly! :)

    http://www.champagne-lifestyle.com/

    ReplyDelete
  17. I love those boots. I bought some similar ones recently from Primark x

    pintsizedbeauty.blogspot.co.uk

    ReplyDelete
  18. These pieces look so well made! Seriously impressed with you ASOS. Wow.
    Nothing beats a good winter coat. Although I may have invested in more than a few this year...ooops. ;o)
    xx

    http://lizaboo.co.uk/

    ReplyDelete
  19. I'm so glad your ASOS addiction matches my own! It's cool to see that they're updating their packaging!

    Tessa / Bramble & Thorn

    ReplyDelete
  20. That packaging is so pretty! I guess they're gearing up for the festive season, eh?

    www.angerawrs.co.uk

    ReplyDelete
  21. Love the colour of that coat! x

    www.totalmodisch.blogspot.co.uk

    ReplyDelete
  22. I love your coat and your boots!

    Ana
    http://analyn-razon.blogspot.co.uk/

    ReplyDelete
  23. I too become ridiculously excited when I get a delivery! I think we all do!
    I love these boots they're gorg- I reaaaallly need a new pair!
    www.blondierockss.blogspot.co.uk XX

    ReplyDelete
  24. asos is the greatest

    http://hashtagliz.com

    ReplyDelete
  25. I'm kind of excited about this too, which is kind of silly! An Australian clothing store has just started shipping things in holographic bags and my heart stopped when I saw it.

    nueyork.blogspot.com

    ReplyDelete
  26. Cool! Perfect boots indeed <3
    I'm probably placing my ASOS order this week as well!

    ReplyDelete
  27. those boots are perfect!

    Sophia // sophiebysophia.blogspot.com

    ReplyDelete
  28. You've got some nice stuff, and I agree the new packaging looks way better!
    Hannah x
    Hanniemc.co.uk

    ReplyDelete
  29. Those boots are just gorgeous, I love the look of that coat too x

    holljc.blogspot.co.uk

    ReplyDelete
  30. Great boots !

    http://fruityandpassion.blogspot.co.uk/
    https://www.facebook.com/Fruityandpassion

    ReplyDelete
  31. I actually made two ASOS orders in the last week. I have some of my favourite fashion pieces from ASOS. I have yet to be disappointed with any items, and I hope to see the new packaging in my mailbox soon or delivered by my postman soon!

    www.rosa-dyn.com

    ReplyDelete
  32. Ahhhh jealous! Awesome shoes.. <3

    http://maedchenvommeer.blogspot.de

    ReplyDelete
  33. The boots are gorgeouss
    xx
    www.wannabestylishlau.blogspot.com

    ReplyDelete
  34. I really want those boots! Lovely blog post!

    http://alexandrakaty.blogspot.co.uk

    ReplyDelete

if you have any questions feel free to tweet me @llymlrs!

© Lily Melrose - UK Style and Fashion Blog • Theme by Maira G.