new asos packaging
asos packaging
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If you’re anything like me and somewhat more familiar with your postman than you’re neighbours then this might be of interest to you. Every ones favourite multibrand retailer are switching up their packaging. I was offered a sneak peek at the bags as well as the chnce to pick a few goodies from their current stock.

I order from ASOS on a weekly basis (no shame, ASOS Premier is the ONE) and their silver bags seem to litter my bedroom more than I care to admit. ASOS are currently upping their packaging game and are in the process of switching out all their old packaging for shiny new ones. The pattern sort of reminds me of those composition notebook patterns

I picked few new things from their current selection to see their new packaging first hand. First up - A army style coat which I'd had my eye on for ages but never actually indulged in. I AM SO HAPPY WITH IT. Seriously one of my favourite coats I've got all year. Slouchy, menswear inspired and super military chic. I absolutely love it! I then choose a high necked dress which is also amazing. So flattering and retro and the thick knit fabric is perfect for the cooler months. I also picked a pair of boots called "Enter the Dragon" No idea why they are called that but they are off black leather boots (actually v. similar to my Vagabonds, but with a lower heel) that have a cool white stitch detail around the sole. I think they are so cute and perfect for the winter. Especially now my Vagabonds are on their last legs!

I know it’s a little silly to be excited about the bag your ASOS garmz come in but it’s a cool modern change for the brand that is seriously going up and up. Overall a pretty cool new rebrand for the ASOS Packaging. Much better than the brown cardboard boxes and simple silver packages!