eylure eyelashes rebrands

Monday, June 01, 2026

It seems the lash aisle in your local Boots is having a bit of a facelift! I mentioned a few weeks ago that Ardell has rebranded and it seem Eylure have followed suit and done the same. I actually much prefer the Eylure rebranded packaging, it’s sleek, modern and simple but still has a personality. It looks more English heritage style with the modern, sleek fonts and lines. Did you know Eylure is a British brand?

What I like best about this eyelash packaging are that on the back of the packaging they give you an idea of what lashes look like on. I think eyelashes are the hardest thing to visualise on when they are just in the packaging. By having an example of what the lashes look like on a model you have a decent idea of what they might look like on you. Therefore,you can pick a style which suits the look you’re going for. It's actually so helpful and Im suprised no ones done it before!

I personally really like Eylure 101’s (I’ve blogged about them here) and I really like the Eylure 154 that I’m wearing in the example image. Very pretty, flirty and doll like.
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