primark aw 12 collection
Primark AW12 Collection
more photos on look.co.uk
These Primark Autumn Winter Preview photos hit the internet weeks ago now, but I thought in my vague attempt to put more ~proper fashion~ content onto my blog I thought i'd post them here with my own take on it. Primark isn't somewhere I've shopped for a very long time. I've picked up bits and there but nothing of much note. I even got a comment asking why "I never wear stuff from Primark anymore", Simply put the Spring Summer Primark Collection was just not to my taste. I don't really do girly, and I hate most of the printed stuff they do (especially florals, not nice!) I just haven't really been turning to it like I used to! I have nothing against Primark, Im not a snob at all when it comes to cheaper brands! The thing about Primark is that its pretty disposable, I know not everyone agrees with disposable/fast fashion and thats your choice. I feel that when your younger you want the key trends without having to spend the cash. Its great place for fast fashion at affordable prices!
The Primark A/W Collection for 2012 is pretty much what I would expect from Primark. I think their knitwear is excellent, especially for cheaper knits. Topshop is much worse in my opinion! You can imagine lots of the usual Autumn Winter details including studs, collars, panelling, leather accents, chain print, dogtooth, alpine knits and much more. I also see the Isabel Marant inspired wedge trainers (I've seen this in store already!) I especially love the cropped paisley trousers, they actually remind me a bit of the Topshop Boutique Paisley print I love so much! I ADORE the long line black jacket, that needs to get into my wardrobe sooner rather than later! You can really see the boyish, 60's and more luxe gothic looks the shops like to do around A/W too!
I've seen some of the pieces creeping in already and I've got dibs on that Primark version of the infamous Zara leather sleeved jacket (really regret not getting that one!), I also hear that retails for a measly £25! Normally A/W hits around August time, so it's worth popping in! I hate shopping in Primark in London, although the new one on Tottenham Court Road is set to open in September so it might ease the pressure a bit! I live near the Tooting one so normally go there! I'm still saying that River Island AW12 is my favourite of all the collections I've seen so far but this one is edging up there with that!