H&M Autumn/Winter 2012 preview

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Key Garmets: Tailored coat, Oversized cable knit cardigan, Boucle sweatshirt, Long sleeved dress, collarless blouse jacket, Tapered trousers, Printed leggings, Embellished jumpers, Cocoon Coat. Key Accessories: Costume Jewellery, Embellished Shoulder pads, Beaded caps, hidden Platform high tops, Elegant mules, Beaded bags.
Over the next two weeks, I'm going to be attending a lot of press days so I'll be covering them over the next few day's alongside my regular content. I hope people enjoy the coverage as much as I love doing it. I love being able to show you guys the upcoming collections, as well as getting first hand look at the trends coming up for Autumn/Winter!

First up is the H&M A/W Preview. I've never been to a H&M press day so I was pretty chuffed to be invited along this season. H&M has always been one of my favourite places to shop, especially in the winter as they always have lovely coats and jumpers. I've said it before, but I love Autumn Winter! Summer clothes just don't excite me in the same way as planning the perfect winter wardrobe. I love the texture and knits and anything you need to layer up with!

According to H&M this A/W is all about "Minimalism and Maximalism". There is a big focus on separates in the collection which gives the whole thing a very mix and match feel to it. The silhouettes are sculptural, both sleek and bold. The colours are a mix of sleek black and cool grey's, paired with autumnal browns and bursts of coloured prints and patterns. Add in metallic's for a futurist industrial feel. There are so many fabrics to choose from including woollen jersey, cotton poplin, velvet, slim mohair, leather, herringbone tweed and boucle.

I love how the sleek and minimal pieces feel fresh and modern. With all the textures and shapes adding an extra "pow". I loved the feeling of mixing textures and having fun with different types of material. It felt very classic but very new and unique at the same time. The shapes and cuts of the items were just effortlessly perfect. The idea of "Maximalism" really stood out to me. The embellished pieces really made outfits pop. I'm not one for going OTT but I actually really liked how by pairing them with the minimalistic items it made an outfit look interesting but not over done. Totally something I want to look into more in the upcoming Autumn Winter season!
All the items are NOT in store yet as this is the Autumn Winter 2012 preview, Some items might not make it into the store as all items photographed are samples. I presume things will start rolling out from the end of August

34 comments

  1. These bits look right up my street! Love the coats and shoes especially x

    themusingsofflorence.blogspot.co.uk/

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  2. some fantastic pieces! i saw a lot that i liked, including the gray shopper bag. good times.

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  3. I am so excited for A/W as it is one of my favourite seasons clothing wise. As you said the shapes and cuts really stand out, and I really love the embellishment! Great post! xo

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  4. I love H&M for their knits and coats, but I think the river island collection which you covered a couple of weeks ago definitely has the A/W edge so far! I look forward to seeing more x

    josieowen.blogspot.co.uk

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  5. I love all the sparkles!!!

    Check out my giveaway- http://allthingsbeautymake-upandshopping.blogspot.com.2012/03/giveaway-revlon-lip-butter-and.html

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  6. The black collarless lapel coat shall be mine!xxxx

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  7. I want it all! :)

    Thanks for sharing!

    beautyonablogx.blogspot.com

    xxx

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  8. Think I'll be purchasing the majority of this collection! Everything looks amaaaaazing x

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  9. Love the glittery top - in fact, I love it all! Its really interesting to see posts like this, I love getting excited about new seasons :) x

    the-little-divas.blogspot.com

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  10. I really like that patterned shirt! Eeee, these posts get me excited for the winter!
    xx

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  11. So many gorgeous pieces ! It's a shame I never see anything like this in my local h&m. That bag is divine though! xx

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  12. Love the colours! cant wait to see them comming in the shops

    please follow! http://lostfaaith.blogspot.co.uk/

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  13. Those necklaces! H&M is definitely my favourite place to shop in the winter and it looks as though it'll stay my favourite next season too x

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  14. These pieces look great, I'm loving the neutral feel to these items. Definitely looking like autumn and winter will be full of lovely items xo

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  15. Love everything from this! Makes me actualy look forward to this A/W as last was a bit poor I thought. x

    ellenahill.blogspot.com

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  16. Pretty much love everything here! H&M might make me verrry skint! xx

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  17. Best bit about Autumn/Winter is the big wooly knit jumpers! xx

    beautyembraced.blogspot.co.uk

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  18. I don't know if I'm allowed to ask this ha but this looks amazing. I was wandering how you get to go along to all these wonderful press days? Your basically living my dream XX

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    Replies
    1. why would you not be allowed? i just get invited by the brands directly, they get in touch with me. they aren't really public events and are generally just "proper"press people (ie. magazines)

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  19. These press days look so amazing! Looks like H&m are getting some lovely things in, I love that mirror-print blouse and the jewelled collar!

    Frances xx

    http://francescassandra.blogspot.com

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  20. Wow! This all looks absolutely amazing and so classy! I love it :) Can't wait to see it in stores!

    Gem x
    www.feminine-edge.com

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  21. H&M always come out with some brilliant stuff don't they ? Such a pity I don't have a local H&M ! Thanks for the pictures xxx Have something new to hanker after haha xx

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  22. wow there's some gorgeous bits...loving the jewelled necklaces and the pink lace bralet! gorgeous x

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  23. I am ridiculously excited for H&M A/W!!! Love all the accessories and knits. This year looks set to be a good one :)xx

    www.hautedamnhelena.blogspot.com

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  24. omg......can't wait for it to hit the stores. i want it all!

    www.calculator-girl.blogspot.co.uk

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  25. Looks like H&M have done well. Love the knits and florals. Looking forward to more preview posts.

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  26. The jewellery is beyond amazing!!! I love your blog- hope you like mine too :)

    http://sw-fashion.blogspot.com

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  27. All the clothing is beautiful, i can't wait for it to be available in stores! Got a couple of months ahead of myself to save up some money :')

    Lots of Love, Ana
    cupcakesandflowers.blogspot.co.uk
    x

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  28. Waaaw love the green floral jumper in the 11th picture! If that comes out I will definatly be out to buy it!

    http://littleefaelin.blogspot.co.uk/

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  29. Beautiful items esp the bags ! Can't wait to find them in store ! XX

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  30. After reading your post and looking at the pictures I really can't wait for the A/W collection to come out. Just hope a lot of it makes it xx

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