A bunch of photos from the New Look Press Day I went to last week. Much like the River Island press day it isn't to my own personal taste. I liked the solid colours, and some of the fun shapes and cuts. I adore all the scalloped edges and cute blouses. However, I think pastel brights or loud patterns just aren't for me. My favourite pieces from the day were the Monochrome bags, They were absolutely gorgeous! I've never really stopped to look at bags in New Look before! They all looked really lovely quality too.
I saw a lot of elements of shows that I saw at London Fashion Week, like the floaty shapes, the muted brights and the 60's/70's/80's influences. I think most years the same sort of summer trends come round each year, was surprised to not see much of the usual nautical and floral looks. Although obviously the 80's brights Its nice to see New Look actually becoming more trend focused. I used to always think compared to Topshop etc, New Look was really second rate. Even when I was working there last year I felt it was very dated and in dire need of rebranding and a complete update clothing wise. Their A/W Press day really impressed me, Its so nice to see as the seasons progress how they are maturing and focusing their clothing on current trends and styles.