new look s/s 2012 press day

new look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrsnew look s/s 2012 preview press day llymlrs

A bunch of photos from the New Look Press Day I went to last week. Much like the River Island press day it isn't to my own personal taste. I liked the solid colours, and some of the fun shapes and cuts. I adore all the scalloped edges and cute blouses. However, I think pastel brights or loud patterns just aren't for me. My favourite pieces from the day were the Monochrome bags, They were absolutely gorgeous! I've never really stopped to look at bags in New Look before! They all looked really lovely quality too.

I saw a lot of elements of shows that I saw at London Fashion Week, like the floaty shapes, the muted brights and the 60's/70's/80's influences. I think most years the same sort of summer trends come round each year, was surprised to not see much of the usual nautical and floral looks. Although obviously the 80's brights Its nice to see New Look actually becoming more trend focused. I used to always think compared to Topshop etc, New Look was really second rate. Even when I was working there last year I felt it was very dated and in dire need of rebranding and a complete update clothing wise. Their A/W Press day really impressed me,  Its so nice to see as the seasons progress how they are maturing and focusing their clothing on current trends and styles.

27 comments

  1. Oh I already want the peach scalloped shirt :( haha x

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  2. Some of these pieces look wonderful, I can't wait for all of the new collections to come out!

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  3. Those pinky / beige shoes are gorgeous. Get in my life x

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  4. I need the brown boots. Im so jealous... As sad as it is, New Look is like my favourite shop haha!!! X

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  5. This looks good, never shop at New Look but might in the future!

    Maaike
    www.cigarettesinthetheater.blogspot.com

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  6. It's looks really great !
    Your photos are so pretty.

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  7. I have never been a massive fan of New Look, I only ever find the odd thing I like and that's very rearely! But I am super excited now for this collection to hit the shops! The colours look so pretty, I really love that sleeveless white scalloped shirt :)

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  8. I'm actually a massive fan of New Look, and this has just impressed me even more!

    e x
    mantrapixie.blogspot.com

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  9. I can't think about summer when I'm enjoying winter! But there's some nice stuff here! xx

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  10. I love the black and white Channel type bag and those beige boots, I must have.

    petitesideofstyle.blogspot.com

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  11. I can't wait till the s/s collection comes out now !
    Theres so really nice things here that take my fancy :)

    Love
    www.laurenbehappy.blogspot.com

    xoxo

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  12. I adore those scalloped blouses! I think some of the bright, tropical themed pieces would be nice on a night out, but they're not really my style for the day time. The monochrome bags are gorgeous too :)

    Frances x
    http://francescassandra.blogspot.com
    Twitter: @Francesss__

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  13. Those beige weave boots are so amazing - and were those knitted shorts I spotted!

    MonochromeMagpie

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  14. Such pretty fabrics. So in love with those monochrome bags as well.

    www.TheFancyTeacup.com

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  15. I've never been a massive New Look fan, but I actually love the look of loads of those pieces - I know where most of my summer wardrobe will be from next year!

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  16. I quite like the look of all of it! I always thought new look was a bit second rate too but i think it really depends which store you go to, the small one in my town is awful and i've never found anything, but the bigger ones have some lovely things.

    http://zozeze.blogspot.comxo

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  17. Love the sequin top and the scalloped blouses are so pretty x

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  18. Looks like they're going to have a gorgeous summer collection, I love those boots! :) xx

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  19. I'm impressed! I don't know if I'd wear a lot of it (although I do like the sequinned top) but I don't think it's nasty just not very me. I can see they've upped their game, a bit more fashion forward!

    wishfulsinfulyou.blogspot.com

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  20. Those little wedges are gorgeous! Definitely a necessary addition to my summer wardrobe when they hit the shops.

    www.a-place-for-beauty.blogspot.com

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  21. I'm a massive New Look fan! But I agree that they aren't "trend focused" (I'm not either so it kinda works, hah!).

    There's a few things there that catch my eye but like you I would usually expect the same thing coming out each year. Not too sure that I'm feeling the trends that are due for next year. :/

    http://moadore.blogspot.com

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  22. The bags are a must, so are the sunglasses.
    Most of the clothes shown up there aren't too my own personal taste... the black clothes with that garish printing on them.. ughh. Those are just horrible. I'm sorry.
    Need to see most of the clothing up there on the website before I can fully judge.
    I'm liking the sunglasses show cased aswell
    xoxo

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  23. Ooh I'm so excited for those beautiful shooooes! :)

    ug-lily.blogspot.com

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  24. This has just made me SO excited for the summer! I've haven't been too keen on New Look's ranges recently, but it really looks like they've stepped it up for S/S12-I NEED to get my hands on those flatforms! xx

    http://itscigdem.blogspot.com

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