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bershka bag*

Today me and Zoe headed over to IMATS London. It’s the International Makeup Artist Trade Show - where the industry get to meet, swap skills and explore new makeup. Straightup about IMATS - It’s a trade show. It’s not some sort of gathering or meet up place. They have a lot of industry focused stuff, talks, competitions and things like that. In short It’s not a consumer event - If you were thinking of going to IMATS because it’s “cheap makeup” then it’s not really like that. I was really shocked to find out how much the tickets retail for! While it’s great seeing a lot of hard to find brands (especially ones we don’t get often in the UK) it’s not *really* worth it.  Makeup is cheaper but only by about 15-20% but if you’re paying £40 for a ticket… then yeah. Do the math.

None the less as someone who is very interested in the makeup industry it’s a really good chance to take a look at a variety of different less mainstream brands as well as the usual suspects (MAC, Bobbi, Nars etc). The queue for NYX is insane - the sooner they open a branch in the UK the better! I felt incredibly guilty skipping the queue because I was a blogger - I heard at one point the queue was 2 hours long! Me and Zoe fangirled so hard over seeing Amy (Shrinkle) from Sugarpill as she’s someone we both really admire within the industry. 

It’s also wonderful to see the sheer creativity and the ability MUA’s have to transform. We saw everything from 20’s inspired flapper makeup, a dead Snow White to gnomes and monsters. They have a lot of focus on pro things like prosthetics, costume makeup and techniques. While we didn’t catch any of the talks as I had to rush off (I’m seeing Aerosmith tonight at Calling Festival) I would love to hear more about the actual artistry of Makeup. I’ve wanted to do a MUA course for ages and it might have tipped me into actually looking into going to a proper course.

I know it sounds like IMATS is a great idea I don’t think it’s something consumers should attend. It’s definitely aimed more at MUA’s and students - Even as a blogger I felt a little out of place. It’s not a shopping expo but at the same time it is. I have a bunch of new goodies to show you all which I’ll be posting over on my beauty blog tomorrow! Keep yo’ peepers out for that! Hint - it includes OCC and MUFE!

PS. Got a new out and about camera! What dya think?