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IMATS London 2014

imats london 2014 imats london 2014


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bershka bag*

Today me and Zoe headed over to IMATS London. It’s the International Makeup Artist Trade Show - where the industry get to meet, swap skills and explore new makeup. Straightup about IMATS - It’s a trade show. It’s not some sort of gathering or meet up place. They have a lot of industry focused stuff, talks, competitions and things like that. In short It’s not a consumer event - If you were thinking of going to IMATS because it’s “cheap makeup” then it’s not really like that. I was really shocked to find out how much the tickets retail for! While it’s great seeing a lot of hard to find brands (especially ones we don’t get often in the UK) it’s not *really* worth it.  Makeup is cheaper but only by about 15-20% but if you’re paying £40 for a ticket… then yeah. Do the math.

None the less as someone who is very interested in the makeup industry it’s a really good chance to take a look at a variety of different less mainstream brands as well as the usual suspects (MAC, Bobbi, Nars etc). The queue for NYX is insane - the sooner they open a branch in the UK the better! I felt incredibly guilty skipping the queue because I was a blogger - I heard at one point the queue was 2 hours long! Me and Zoe fangirled so hard over seeing Amy (Shrinkle) from Sugarpill as she’s someone we both really admire within the industry. 

It’s also wonderful to see the sheer creativity and the ability MUA’s have to transform. We saw everything from 20’s inspired flapper makeup, a dead Snow White to gnomes and monsters. They have a lot of focus on pro things like prosthetics, costume makeup and techniques. While we didn’t catch any of the talks as I had to rush off (I’m seeing Aerosmith tonight at Calling Festival) I would love to hear more about the actual artistry of Makeup. I’ve wanted to do a MUA course for ages and it might have tipped me into actually looking into going to a proper course.

I know it sounds like IMATS is a great idea I don’t think it’s something consumers should attend. It’s definitely aimed more at MUA’s and students - Even as a blogger I felt a little out of place. It’s not a shopping expo but at the same time it is. I have a bunch of new goodies to show you all which I’ll be posting over on my beauty blog tomorrow! Keep yo’ peepers out for that! Hint - it includes OCC and MUFE!

PS. Got a new out and about camera! What dya think?

43 comments

  1. I'll reckon I'll got to IMATS one day as it has always interested me, but you're right in saying that is definitely more of an industry event and although I love eyeliner as much as the next person.. £40 entry for an event not reeeally targeted at me has been a bit off-putting. I love all the rainbow mac bottles you've photographed though :)

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  2. This looks so amazing I cannot believe how creative some people can be! Would love to go someday just to see the amazing stuff they do XX

    Lauraslittleloves

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  3. I'm in awe of all the creative makeup... the girl with roses down her arm.... her makeup is fantastic!

    http://victoriarosebeaute.blogspot.co.uk/

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  4. The creative make-up is absolutely beautiful. I wish I had that skill! You look gorgeous as ever too Lily!

    Tilly Enn // A Beauty and Fashion Blog

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  5. I've heard of IMATS but was never sure what it was! It looks so cool, I'd love to go! :) xo
    aclassystateofgrace.blogspot.com

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  6. Wow, the looks are so creative. Not something I'd wear out and about, but amazing none the less. I saw some NYX cosmetics being sold at Next, I'm not sure why, are they part of the same franchise?

    Sarah xo | Polka Dot Lemon

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  7. I love how colourful all the cosmetic stands are! And the models look amazing! Oh and your shoes are pretty brilliant too :)
    xxx

    http://tasxxx.blogspot.co.uk

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  8. Looks incredible! You are so gorgeous!

    blousesandblush.com

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  9. Love the orange lipstick you are wearing ! What is it ?

    Giveaway, win Sally Hansen and Cocoa Brown self tanning products
    http://thecrimeofashion.blogspot.fr

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  10. Looks like you had an amazing day - gorgeous photos! I love your sandals x

    ellenunderwater.blogspot.co.uk

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  11. SO JEALOUS!!!! I'm defo going to go next year.. looks so amazing! I will need a loot of money!

    xxx | daisydaisyxxo

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  12. Your lipstick is insane what's the colour/formula ?! IMATS looks really good but it's good to hear that it's not like an event for discounted make-up and one for those who are trading and skill building
    Lauren x
    Britton Loves | Fashion Lifestyle + Photography - www.brittonloves.blogspot.co.uk

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  13. Some awesome make up going on there
    L x
    Http://workingmumy.blogspot.com

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  14. What filter/preset/action do you use for your photos? They look great xx

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  15. This looks like the greatest thing that ever lived. I wish I looked that good with blue hair!!
    ErinElizabethBlog

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  16. Great pictures :) They look amazing and it seems like you have had a great time at IMATS. I always miss out but i know that i will try to go next time! The make-up on the models looks so good, would have been great to see them in real life~

    Thank you for sharing your experience :) Have a great day!

    Ying ♥ || *- YingcBeauty-*
    X x X x X

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  17. Looks like such an amaaazing event! I would love to go, love all these photos!

    Shot From The Street | Fashion Blog

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  18. I'd love to go to the IMATS just to buy all the goodies your can't find in your normal shopping centre, etc. and to see the MUA creating their beautiful make up art!

    CAT xo

    What Cat Says | BlogLovin'

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  19. I think that's what people don't understand is that IMATS is an event for creatives but somehow it expanded into an event where beauty youtubers and bloggers meet when in all honesty it would just be a waste of time for them to attend. The pricey ticket is totally worth it for MUA's who get to watch industry talks and see some of their favorite makeup artists in action, learning valuable tips and tricks, not just a place to get cheap makeup. I'm glad you made that clear in this blog post :)

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  20. Hi Lily,
    This looks awesome! I´ve always wanted to attend a beauty event like IMATS! Those people are real artists, the looks they create are so stunning, I love the one which looks like dripping wax!
    Have a super lovely day!
    xxx
    Sophia
    http://one-dollar-milkshake.blogspot.com/

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  21. I've always wanted to go to IMATs but I've always been reserved when deciding to go or not as i would probably spend most of my 'spending' money on a ticket and transport to London- but it's definitely one item on my bucket list!
    -Alicia
    Www.aliciaswardrobe.co.uk

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  22. I went to a few talks and it was great fun! Gutted I didn't know about bloggers jumping the queue for NYX. I didn't fancy waiting in line for hours so I gave it a miss. I'm so tempted to go back today just to grab a few NYX goodies.

    - Elodie x

    http://www.elle-yeah.com

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  23. This looks absolutely amazing!

    jessssicahart,blogspot.co.uk

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  24. This looks like such a good time! I love all the colourful make up on display and the make up artists showing off their skills! :)

    http://champagnelifestyleteabudget.blogspot.co.uk/

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  25. Thanks for your honest opinion on the trade show! I wanted to go here in Los Angeles, but ended up deciding not to because the ticket was soo expensive!

    http://exploresmore.com
    https://www.bloglovin.com/blog/12308011

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  26. SO much make-up!! x
    http://my--socalledlife.blogspot.com.es/

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  27. This looks incredible! I find makeup artistry so interesting, I'd hate to go and spend 2 hours in a queue instead of making the most of my £40
    Megan x | MeganRoisinn

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  28. Nice work skipping the NYX queue! It seemed far too long to me so I didn't wait to look at anything and spent my money at other stands :(

    Gem x | flutter and sparkle - UK beauty and lifestyle blog

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  29. You look stunning and beautiful wearing the makeup. http://www.tonarmoire.com/

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  30. Woah that is such an awesome event. Would love to attend if I ever get out from my country. Haha

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  31. I cannot believe that peoples are so creative like this. i like this colorful event & want to be a part of this.

    affordable urban fashion cloths store http://panicswitcharmy.com/men.html

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  32. looks amazing! I also love your shoes!!

    the-fashion-rose.blogspot.co.uk

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  33. Love your orange lips! Look amazing

    www.yellowhats.net

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  34. IMATS looked amazing this year! Think I'll have to go next year! :D

    http://theremightbecoffee.wordpress.com/

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  35. These stuffs are so funny and interesting, in love with your blog. http://www.tonarmoire.com/

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  36. So cool to see a local MUA (girl with blue hair) on your blog!

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  38. Beautiful photos of an amazing show! We've featured your post in our latest blog Nanshy celebrates IMATS London 2015 with big brush giveaway so our fans can get an idea of what to expect. Are you coming again this year? Pop over to our booth #310 to say hello. Love form Nanshy x

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