introduction: max factor wild collection
Max Factor Mega Volume Mascara, Max Factor Wild Shadow Pencils,Max Factor Wild Shadow Pots
Today I had a meeting with Max Factor to introduce and talk me through the new Wild Collection. Although there are some items from Max Factor I adore (their polishes and False Lash effect!) Max Factor seem to have much older audience and therefore a lot of their products are aimed towards 30+ women. They felt they were really lacking more youthful and coloured focused products. So here's where The Wild Collection comes in. Max Factor's boldest, most eye catching a vibrant collection from the to date. The products from this launch include a super chubby mascara un the form of the Wild Mega Volume Mascara, Wild Shadow pencils and new Wild Shadow pots.
Max Factor Wild Mega Volume Mascara (RRP: £6.99) has been designed with short hollow soft bristles with an hourglass shape. Claiming to blacken the lashes instantly while also plumping up the volume of the lashes for high impact looks day or night. Max Factor Wild Shadow Pencils (RRP: £5.99) come in 8 eye catching shades including Savage Silver (bright, clean silver), Vicious Moss (a darkened green), Fierce Lime (a punchy bright green), Untamed Pink (muted pink), Caramel Rage (chocolate brown), Bold Sapphire (a smokey blue), Brazen Gold (yellow gold) and Blue Ice Fury (a cool blue). These are called "gel pencils" which combine cream shadow and eyeliner in one. These would be great to add a pop of colour, line the eye or smudged all over for a effortless smokey eye. The gel like texture gives bold colour instantly and blends out like a dream. The Max Factor Wild Shadow Pots (£6.99) promise to bring big impactful colour to the lids. These are great because they and can be applied wet and dry, and when they are used wet the pigment is insane. With names like Untamed Green, Defiant White and Turquoise Fury these are packed full of pigment and create high impact when worn. I especially like Feral Brown, Sapphire Rage and Pale Pebble.
I spent some time Mel Arter, a Max Factor Makeup artist and we created two looks using the new Wild Collection products. She showed me how to use the products to get the best possible pay off and some creative ways to include brights into my daily makeup. She demonstrated this on me by creating a blue cat eye using the Max Factor Wild Shadow Pot in Sapphire Rage and a small angled brush. This created a simple twist on how I normally do my makeup but bringing some colour into the look. I actually really liked it and I've worn it all day. Mel gave me the two face charts and I'm going to be recreating them at home in the near future so watch this space!